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Why The UnChoice campaign is different and essential
New academic evidence,
before and after abortion
 The
UnChoice campaign is a compassionate, user-friendly, public-oriented and
evidence-based advertising, education and
outreach project of the Elliot Institute.
It involves multi-media ads, educational materials, ideas and
resources that you can use or
support. They update this issue based on important, new, holistic,
pro-woman/pro-life evidence.
The UnChoice campaign not only introduces pivotal new evidence, it saves
lives, often two or more at a time. This includes not only babies at risk,
but also teens and women at risk of abortion-related abuse and
homicide; women funneled into unwanted, coerced and deceptively informed
or sold abortions; plus those who die during or after abortion from
complications or even suicide.
(Few of these women who die before, during or after abortion are even
counted as statistics.)
Consider these and other reasons Why it Matters
and please use, support and share this information. Any step you take,
however small, makes a difference!
Why it Matters
Here are 12 reasons why The UnChoice advertising, education and
outreach campaign is different and why it
matters:
-
Introduces new
information,
-
Based on
published academic research
and other evidence linked to and presented on
TheUnChoice.com site in user-friendly format for those
new to this issue,
-
Updates and
reframes the issue based on holistic
pro-woman/pro-life evidence of abortion's assault on the
fundamental rights and
lives of both the
unborn and women,
-
Educates the public that most
(not all) abortions are unwanted or
coerced and about forced
abortion in America and elsewhere,
-
Educates the public that this
is an internationally recognized2
human rights abuse that is
illegal
even under current permissive abortion
laws
-
Educates the
public that help is available, including help for those
being
coerced into unwanted abortions,
-
Exposes
aftereffects, too, including heartbreaking
physical and
emotional impact,
-
Exposes the reality that
women are dying, too,
before, during and
after abortion, even in
America and other free
nations,
-
Challenges the public
to rethink abortion, considering evidence
that abortion abuses, exploits, endangers and kills not
only the unborn but also women of all ages and from all
walks of life,
-
Saves not only babies, moms
and families at risk today, including women at risk of
homicide; but also
teens and others, including
men, at risk of despair,
self-destructive lifestyles or even suicide in
abortion's heartbreaking aftermath,
-
Developed by the
Elliot Institute with insights
and expertise regarding sensitive pre- and post-abortion
issues,
-
Respectfully and
compassionately presented and suitable for public
audiences.
Please learn more on this site and elsewhere, and share and
support the ads and educational resources here. There are also
helpful tools, tips and tactics in the Ads
& Awareness and Advocacy
and Outreach sections.
Use our evidence-based, user-friendly information to stop the
abuse and expose abortion's danger
to the rights and lives of both the unborn and women.
Based on peer-reviewed academic research |
The importance of
peer-reviewed academic research
The UnChoice campaign and
supporting materials are grounded in credible,
peer-reviewed academic research. This evidence has been published in
established and highly respected academic medical journals that adhere to
strict peer-reviewed standards. The
research
has been carefully reviewed by the journal's editors and experts in that
particular field of research.
Why scientific research matters
The process of peer review helps
to ensure that every study published in these journals adheres to the
appropriate standards for objective scientific investigation, testing of
hypotheses, and presentation of findings. After meeting these tests, a study
is accepted for publication only if it also offers a significant
contribution to scientific knowledge.
This information meets the demanding standards of medical journals. The
campaign also incorporates the expertise and insights of those who
specialize in sensitive pregnancy- and abortion-related issues. The campaign
materials are grounded in this research, with sensitivity to the deeply
personal, painful and highly varied experiences of women, men and families
at risk or personally affected, including those who also lost daughters,
sisters or friends.
The bottom-line is that The UnChoice campaign can change hearts, minds and
lives, to save those at risk today and to stop abortion's injustice to the
rights and lives of both the unborn and women.
12 things this campaign can do
Ads and
Awareness section:
Ready-to-Share Ads, "How to" Information, Tips and Resources
Advocacy & Outreach Section:
Educational Materials, Media, Political, PR, Events,
Projects and Planning Tips and Resources
1. IL Horton and D Cheng, "Enchanced Surveillance for
Pregnancy-Associated Mortality -- Maryland, 1993-1998," Journal
of the American Medical Association (JAMA) 285(11):1455-1459
(2001); see also J. McFarlane et. al., "Abuse During Pregnancy
and Femicide: Urgent Implications for Women's Health,"
Obstetrics & Gynecology 100:27-36 (2002).
2.
United Nations International Conference on Population and
Development.
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