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Advocacy & Outreach

 

 In this section

 

Action steps & tools

Letters to the editor
Letter to politicians

Letter to pastors/leaders
12 ways to help

Free/low-cost ideas

Information kits

 

Media tips & tools

PR calendar
News release info
Sample news release

 

More project ideas

Free or low-cost ideas

12 ways to help

"Every American" PR ad

Signature ad

Bookmarks & biz cards

Fact sheets & flyers

 


 

Ads & awareness

Ads & campaigns

How to run ads
 


 

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PR project ideas
Tips and tools for free media coverage and publicity

 

 

PR project ideas

 

 

Here are a few PR project ideas to get you started. Remember that scheduling projects further in advance, plus planning ahead at the start of each quarter or year, will allow more time to plan, raise funds and implement an effective campaign.


As you are planning, don't forget to check our Events Calendar for timely anniversaries and events. Your media coverage will be even better and your outreach will be even more effective.

 

Join forces with other like-minded groups for greater impact and joint fundraising, e.g., local counseling centers, civic groups or churches.

 

 

1) Conduct a letter-writing campaign using our sample letters to the editor as a general guide, but writing in your own words. You can also use our sample letters to political, religious and civic leaders.

2) Mail or share post cards or flyers of What Every American Needs to Know or use this information in letters, etc.

 

3) Send educational materials to:

 

Journalists, editors and writers.
Ask them to write about unwanted abortions and post-abortion pain. Keep it simple. Send Portraits of Coercion or Forced Abortion information plus one or two fact sheets and one or two ads.

 

Print, broadcast and on-line media:

Send materials to the appropriate editor; for example: features editor, news editor, religion editor, events calendar, etc., at local/state newspapers, print, broadcast and internet publications. Don't overlook small groups or civic organizations, such as women's clubs, men's clubs, volunteer- and civic-oriented newsletters, magazines, internet sites, etc.

 

Opinion leaders, pastors, legislators and group leaders

 

4) Send a press release to local and special-interest media
(Use our press release page, which includes a
sample press release as a guide.)

 

5) Draw news coverage for an event, activity, or local campaign. Or send information of interest to a particular publication, broadcast program or newspaper with supporting materials. For example, send information on coerced or forced abortion to a women's magazine or local talk show; or send a fact sheet about teens at risk of coercion and post-abortion injury and death to a parenting magazine, suggesting they do a story on this issue.


6) Send information such as the Portraits of Coercion fact sheet, What Every American Needs to Know, or a Political Kit to legislators and political candidates during election time.


7
) Co-op ads - which have a boxed-in area where you can feature local contacts, information, events, resources, etc. Schedule a talk or show a video, serve food and publicize it using co-op ads as ads, flyers or posters.

 

8) Signature ads and free Radio/TV Public Service Announcements

 

9) Healing ads

 

10) Clip Art - small space ads, flyers or newsletter inserts.

 

See the Ad Campaign Page, including Ads 101 Ad & Media Tips
for more ads and "how to" details about choosing the rights ads and media.

 

 

 

Learn more:


20 Low-Cost/No-Cost Ways to Use these Materials

sample press release and media page

 

 

 

 

unwanted & forced abortions abortion risks  ad campaign research hard cases suicide

 fact sheets & flyers  books help & healing how to help donate  news links


for post-abortion counseling referrals, call 1-877-HOPE-4-ME or click here.
copyright 2006 Elliot Institute. All rights reserved.