Public
relations (PR) involves many things, including clarifying your message or
narrative, and educating and maintaining good relationships with the general
public, the media, and other groups, leaders and audiences. It typically
involves raising awareness and communicating your message via unpaid media,
driven by press releases, publicity, special events, opinion leaders, etc.,
leading coverage and "buzz" in news media and elsewhere.
For added impact,
PR often works in concert with distribution of supporting materials,
such as brochures, flyers or "big picture" educational ads; for example,
What Every
American Needs to Know,
Forced Abortion in
America flyer or
small ads.
This can be
simple, affordable and effective if you stay with it. As with any plan,
consistency and repetition are key. It may involve some combination of
tools, such as:
> letters
to the editor
> press
releases
> fact sheets,
brochures
and flyers sent to group leaders or
journalists
speeches,
op ed pieces or events, such as hosting a speaker from a post-abortion
ministry, pregnancy resource center, or other advocates or experts and using
a co-op ad as the invitation.
> media kits
delivered to journalists.
It may involve
sending timely
story ideas to journalists and other media and communications outlets.
It may involve sharing educational materials with opinion leaders in
civic, religious or other venues.
With a little
planning, you can help educate the public about unwanted abortions and
other risks and injustices that endanger the rights and lives of both the
unborn and women ... in addition to serious post-abortion issues.
Testimonies and quotes from leaders help
Public media outreach is especially effective if you can include local
sources or quotes from local individuals or leaders, representatives of
organizations or individuals with first-hand experience, or experts willing
to be interviewed. For example, this might include representatives of local
counseling centers, a local pastor or civic leader, or women, men and
families personally hurt by abortion.
What you'll find in this "Advocacy & Outreach" section |
This section has many tools, templates and tips for dealing with the
media and using mass media communications respectfully and effectively.
This is especially important given the sensitivity and nuances of
pregnancy- and abortion-related abuses and other issues. You'll also
find helpful tools and general-education resources, such as:
Sample press
release & media tips
Sample letters to
political,
religious and
civic leaders
Sample letters to the editor
PR project ideas
See our
resources page,
small ads and flyers and more user-friendly
educational materials on this site to make your PR efforts work even
better! We have also provided ideas for
free or low-cost ways to use our
ads and
educational materials.
